Abstract
Determination of Visitor Preferences for Protected Areas Resource Values Using Social Media Data
In today’s world, the rapid increase in technological developments raised the use of social media. Individuals can increase the recognition of an area by sharing photos and videos on social media. Some of those popular areas are the protected areas. Protected areas resource values enable visitors to share in social media. Kure Mountains National Park (KDMP) is selected as a study area. On social media application Instagram, the shares made with KDMP tag are examined and classified. In addition, a questionnaire about the field is applied to the participants via social media. The questionnaire data are subjected to chi-square analysis. Analysis results and the data obtained from Instagram are compared to determine the verification status of each other. As a result, the prominent / subordinated resource values of area are determined and suggestions are made.
Keywords
Protected Area, Conservation, Instagram, Social Media, Chi-Square Test
