Abstract
Destination Branding: The Case of Diyarbakır
In the globalizing world, there is a competition betrween products, countries and cities. With this competition, the city that can differentiate itself from other cities becomes stronger and can become a selectable attraction center. At the point of differentiation of a city from other cities, the concept of city's branding comes into play. The aim of this study is to reveal where the city of Diyarbakir is located in the branding process and how effective and sufficient the tourism potential is in city branding with its current situation. For this reason, qualitative research technique was benefited in line with the stated purpose of the study. Data were collected by face-to-face interview technique with tourism stakeholders in Diyarbakır. As a result of the research, it was concluded that the city of Diyarbakır has a strong potential for branding, but the level of branding is not yet at the desired level.
Keywords
Brand, City brand, City brand creation process, Diyarbakır
