Abstract
Babymoon Tourism: Preferences and Expectations of Turkish Expectant Mothers for Vacations
In today's world, people have increasingly focused on improving their physical, psychological, emotional, and social well-being. The growing interest in healthy living has diversified the concept of health tourism. Considering the challenging competitive conditions in tourism and the increasing use of social media, emerging trends that become popular have a compelling appeal. Babymoon tourism is one of the newest trends in the travel industry today. This concept, which does not yet have an equivalent term in Turkish literature, is defined as the last vacation taken by expectant parents before the birth of their baby. This study aims to reveal the knowledge of Turkish expectant mothers about babymoon tourism, their attitudes towards this type of vacation, and their expectations. For this purpose, interviews were conducted with 15 women who had decided to become parents or were already pregnant. The data collected through interview forms were analyzed, and the results were presented. It was found that most expectant mothers were not yet familiar with this concept but considered it as a suitable type of vacation for themselves. Regarding their vacation preferences, they expressed a preference for comfortable and relaxing places where they could engage in soothing activities. The limited number of academic studies on Babymoon tourism in the literature highlights the significance of this study.
Keywords
Babymoon, Tourism, Health Tourism
