Abstract
The Role of the West Sumatra Indonesia Tourism Office in Carrying out a Communication Strategy for the Promotion of Muslim-Friendly Tourism
This study aimed to determine the communication strategy of Muslim-friendly tourism promotion in West Sumatra Province. Qualitative research methodology is used in the study. In the data analysis, the data reduction method which is a form of analysis that emphasizes important things in the interview results was performed. The results of this study show that the role of the West Sumatra Tourism Office in carrying out a communication strategy for the promotion of Muslim-friendly tourism is as stabilizer, facilitator, and pioneer. Muslim-friendly tourism promotion communication strategy can be performed in 3 ways, namely: 1) Determining the target audience by utilizing the services of celebrities, youtubers, tiktokers, Muslim influencers, and photographers to attract other tourists who do not know Muslim-friendly tourist destinations in West Sumatra Province. 2) Designing messages by utilizing design application technology through gadgets and using simple language that is easy to understand. 3) Selection of promotional media through social media such as Instagram, Facebook, and Youtube, or the latest social media used by the public.
Keywords
Strategy, Promotion, Tourism, Muslim Friendly
