Abstract
A Research on the Websites of Hospitals in Alanya within the Scope of Medical Tourism
In the modern world, technology has led to significant changes in the field of health as well as in every field. Especially with the increase in travel opportunities and the cheaper transportation, health tourism has moved to a global dimension, paving the way for instant access to international travel and online health information, allowing the development of new health applications. At the same time, it has given a new direction to medical tourism by accelerating the decision-making processes for patients. Especially affordable price and fast accessibility have made health travel popular for people with middle income and above economic power in developed countries. At the forefront of tourism, there are 1 public and 3 private hospitals in Alanya that have received the "Health Tourism Certificate" and provide medical tourism services. In this study, it is aimed to investigate whether medical tourism, a branch of health tourism, in Alanya, which has the Ministry of Health authorization certificate, provides sufficient information about health services to foreign patients over the internet. All of the hospitals that have received tourism certificates were included in the research and it was tried to reveal whether the websites of the hospitals were sufficient for the development of medical tourism by using the web content analysis method. It has been observed that four hospitals have information on health services in foreign languages, and the foreign language option is mostly used in public hospitals. On the other hand, it was concluded that web sites should be strengthened in order to ensure the development of medical tourism in all hospitals.
Keywords
Medical Tourism, Digital Marketing, Marketing, Digital Communication, Alanya
