Abstract
Analysis of Online Complaints Regarding Businesses that Provide Customized Diet Meal Packages: The Case of Istanbul
The purpose of this research is to evaluate the online comments made for the businesses in Istanbul that offer personalized diet meal packages integrated with the Yemeksepeti website, using content analysis method. Accordingly, the comments made by the customers on the Yemeksepeti site were analyzed and examined under themes and sub-themes. It was determined under which theme and sub-theme the complaints were concentrated the most. According to the research findings, it is seen that the majority of the complaints are concentrated on the theme of "Meals and Menu". This research provides important findings about the new needs shaped around changing social trends and the possible consumer behaviors that may occur in the future. It is expected that the deficiencies of the enterprises in producing and serving special diet meals are determined directly by the comments made by the consumers, and it will contribute to the improvement of service to the enterprises and the sector that develop in this direction.
Keywords
Diet Food, Business, Online Complaint
