Abstract
A Qualitative Research to Determine the Effect of Innovation Management in Hotels on Revisit Intent
In order to achieve sustainability and acquire new customers in tourism businesses where competition is intense, it has become necessary to successfully implement innovation-oriented strategies by predicting tourist preferences and expectations. In this context, the aim of the research is to investigate how innovation management approaches in hotels are perceived by guests and whether these perceptions create an intention to revisit the hotel. Depending on the purpose of the research, qualitative research was carried out in the phenomenology design and the data were obtained through a semi-structured interview form developed by the researchers. The MAXQDA 2022 program was used in the analysis. The study group of the research consists of 45 guests staying in a five-star hotel operating in Antalya Belek Tourism Region. As a result of the analyzes, it was found that the perceptions of the guests regarding innovation management focused on product innovation, process innovation, diversity and openness to innovation. In this context, it has been concluded that physical facilities, advice and employee behaviours play an important role in the guests' intention to visit the hotel again.
Keywords
Tourism Sector, Innovation Management Perception, Revisit Intention
