Abstract
Perception of the Regional Influence of Geographical Marked Products by The Locals: An Example of “Kaz Tiridi”
Geographical indication products attract attention and are seen to be useful for differentiation, product identity and brand creation. In order to maximize this benefit, the perception and attitude of the people of the region to the regional impact of these products should be determined. The aim of the study is to evaluate the perception of the local population about the impact of geographically marked products on the region through the tool of Kaz Tiridi. For this purpose, a survey study was conducted involving 422 people. The questionnaire contains statements about the regional effects of Kaz Tiridi in the form of a five-point Likert scale and general information about demographic and individual information. The data obtained from the survey study were transferred to a computer environment for examination. Using One Way Analysis from a statisti it was evaluated whether the variables contained in the demographic and individual information provide significant relationships in the dimension of regional effects of the product. As a result, it was determined that the information source, the level of knowledge and the length of residence in Samsun revealed significant relationships in the dimension of regional effects of the product.
Keywords
Gastronomic Tourism, Local Foods, Geographical Indication, Locals, Kaz Tiridi
