Abstract
University Students’ Perception of Destination Image: The Case of Sinop
This study was aimed to find out the destination image of Sinop from the perspective of university students. Besides, it is aimed to reveal the positive and negative aspects of Sinop province. In this context, data were collected from 501 university students by questionnaire technique and convenience sampling method. As a result of the analysis of the data, it is determined that the destination image perception of students for Sinop consists of seven dimensions, such as city security, historical and geographical value, locals, health, accommodation and cleaning facilities, transportation facilities, culture, art, and sporting events, entertainment and shopping opportunities. The average perception of the Sinop destination image was determined as ??¯ =2.78. As a result of the study, it is seen that the students think that Sinop is a place of interest in terms of historical and geographical value. Moreover, although it was determined that students found Sinop to be a very quiet and safe city, it was considered insufficient in terms of locals, health, accommodation and cleaning facilities, transportation facilities, culture, art, and sporting events, entertainment and shopping opportunities.
Keywords
Tourism, Destination Image, University Students, Sinop.
