Abstract
A Study on the Price Perception of Domestic Tourists
This study was aimed to develop an understanding of price perception in tourism from the perspective of local tourists and to reveal the determining factors in price perception. In this context, data were collected from 403 local tourists who visited Antalya with the survey technique using a convenience sampling method. As a result of the analysis of the collected data, the price perception of domestic tourists has been reached in six dimensions, namely, price consciousness, sale proneness, price-quality schema, price mavenism, prestige sensitivity, and value consciousness. In comparing these dimensions with the demographic and other descriptive characteristics of domestic tourists, significant differences were found in the variables of gender, age, monthly income, occupation, length of stay, number of people traveling, and frequency of travel. In the perspective of these differences, recommendations have been made to tourism enterprises.
Keywords
Tourist Behavior, Price Perception, Domestic Tourists, Antalya.
