Abstract
A Study about Post Graduate Theses on Brand Identity, Brand Personality, Brand Image and Brand Positioning
In this study, it is aimed to examine the post graduate theses written about brand which gained importance in the competitive environment in parallel with the globalized economy. In this study, brand image, brand identity, brand personality and brand positioning are discussed. According to the findings, the dissertations about the brand started to increase after 2006, 86% of the theses were master's thesis, most of the studies were conducted at Marmara University and 70% of the studies were carried out at the department of Business Administration. It was determined that survey method was used as the data collection technique and the most studies were undertaken about the brands in the food industry.
Keywords
Brand Identity, Brand Personality, Brand Image, Brand Positioning
