Abstract
The Effect of Social Media Interaction of Companies on Brand Values
Today, social media provides important oppurtunities to companies for advertising and marketing strategies and plans. This study attempts to measure the effects of the company and customer interaction via social media, on brand value. This study, through the selected social medium Facebook, attemps to assess the effect of the interaction between an airline company and its customers on brand awareness, perceived quality and brand loyalty. Participants of this study are members of facebook and demonstrate their use of these brands at social posting sites. The data has been collected through a survey via email. According to the study findings, the social media interaction between companies and customers has an effect on brand values.
Keywords
Social Media, Brand Value, Facebook, Brand Communication
