Abstract
Demarketing Practices of the Government on Cigarette Use and its Effect on Consumers During the Covid-19 Period
Smoking is a bad habit that harms the smoker and those around him. Due to this habit, many anti-smoking practices are carried out by states both in the world and in Turkey. This study aims to determine how effective the government's non-marketing policies and information tools on cigarette use during the Covid-19 period were on individuals. The data collection technique of this study is the interview technique. The interview form was applied to a total of 34 people on 26 smokers and 8 non-smokers. In the research findings; It has been revealed that all participants are aware of the government's policies and information tools for smoking cessation. 73% of the participants stated that these tools are not effective in reducing the demand for cigarette products. 46% of the participants affirmed that they were never affected by the visuals on the cigarette packages, 42% were affected but still continue to smoke, and 12% were affected by the visuals and reduced their cigarette consumption. 23% of the participants have a disease caused or affected by smoking. 19% of the participants caught the covid-19 virus. It was revealed that the Covid-19 epidemic period did not have a differentiating effect on 54% of the participants. It is noteworthy that the habit of cigarette consumption has increased due to stress during the Covid-19 period.
Keywords
Demarketing, Cigarette, Consumer, Government Demarketing Policies
