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Abstract


The Importance and the Role of Pre-campaign Reserach in the Advertisement Campaigns
As popular and academic articles indicate, marketing structure and market conditions has become highly developed and complex field of study today. In this environment, advertising has gained far more importance for companies to communicate effectively with their target audiences, and to increase their sales. As an expensive investment, advertising requires specific pre-campaign researches which will provide data on market and consumer, advertising objectives and message, campaign and media strategy, budgeting, and the effect of an advertisement. Therefore, researches on advertising have a decisive role during the planning and decision-making processes in the execution of advertising strategies. At this point, pre-testing is also important for evaluating the likely success of an advertisement. Because of its vital importance for the practice of advertising, our study will focus on pre-campaign advertising researches reviewing their importance, use and role in the execution of advertising campaigns.

Keywords
Advertising, Advertising Campaign, Pre-campaign Advertising Researches, Pre-test.


Gelişmiş Arama


Duyurular

    Yeni İndeks

    Dergimiz Haziran 2021'den (Cilt 11, Sayı 2) itibaren EBSCO (Sosyal Bilimler Ululslararası indeksi) tarafından indekslenmeye başlanmıştır.


    Aralık 2023 Sayısı

    Dergimizin Aralık 2023 Sayısı (Cilt: 13, Sayı:4) yayınlanmıştır. Tüm hakem ve yazarlarımıza katkıları için teşekkür ederiz.


Derginin Yeni Adı (2020 yılı 10. ciltten itibaren)
Journal of Humanities and Tourism Research
Derginin Eski Adı
Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2010-2020)
ISSN: 1309-436X eISSN:2147-7841 (2013-2020)

Adres :Journal of Humanities and Tourism Research
Telefon :0370 418 86 00 Faks :0 370 418 83 33
Eposta :nturker@karabuk.edu.tr

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