Abstract
University Students' Buying Behaviour of Private Dormitories: The Case of Karabük
This study aims to reveal the private dormitory purchasing behaviors of the students that choose these dormitories as their place of accommodation. In accordance with this aim, data was obtained from 445 university students staying at private dormitories in the city of Karabük by using survey technique between February-June 2015. Within the scope of survey data, purchasing decision (physical opportunities, socio-cultural opportunities, economic opportunities) and purchasing satisfaction (food satisfaction, socio-cultural satisfaction, environmental satisfaction) relation were analyzed. The findings suggest medium level positive relationship between the university students’ thoughts about purchasing decision and satisfaction after the purchase. During private boarding house purchasing decisions of the students, physical abilities rank the first whereas their administrative satisfaction expectations in their satisfaction after the purchase became prominent.
Keywords
Harboring, private dormitory, purchasing satisfaction, purchasing motivation, Karabük.
