Abstract
Turkey in UNESCO World Heritage List: A Mixed Method Research on Instagram Photos
The aim of this research is to systematically analyze the photos shared via Instagram by people who visit the Hattusa, Çatalhöyük and Xanthos-Letoon heritage sites on the UNESCO World Heritage List. Hypotheses and research questions suitable for the purpose of the research were formed. Within the scope of the answers to the research questions, it was determined that the people who visited the cultural heritage sites mostly shared photos on the theme of historical/cultural attractions via Instagram, and it was concluded that they used the hashtag #turkey the most. In addition, it has been observed that people who visit cultural heritage sites share the most photos in April about the Hattusa heritage site, the most in October about the Çatalhöyük heritage site, the most in September about the Letoon heritage site, and the most in May about the Xanthos heritage site. It was determined by the One-Way Analysis of Variance that the theme of the shared photos made a significant difference on the number of likes the photos received, but did not make a significant difference on the number of comments. Tamhane's T2 test, one of the Post-Hoc tests, was used to determine which themes and genres made a significant difference as a result of One-Way Analysis of Variance. It has been revealed by the Independent Sample T-test that the user accounts of the shared photos make a significant difference on the number of likes the photos receive and do not make a significant difference on the number of comments. It has been observed that there is a relationship between the number of likes received by the shared photos and the number of comments. It has been determined by the Independent Sample T-test that there is a significant difference between the place where the shared photo was taken and the number of likes the photo received, and there is no significant difference between the number of comments and the number of comments.
Keywords
UNESCO, Instagram, Social Media, Hattusas, Catalhoyuk, Xanthos-Letoon
