Abstract
Green Marketing Practices at Accommodation Enterprises in Rural Areas
Green marketing practices at accommodation enterprises in rural areas is as important as other hotel enterprises. The aim of this study is to emphasize the importance of green marketing at rural accommodation enterprises and to determine the practices that can be performed in the context of green marketing. To achieve this aim, related literature was reviewed and recommendations on green marketing practices at rurar accommodation establishments that can be developed were presented for hotel managers.
Keywords
Marketing, Green Marketing, Rural Accommodation Enterprises, Standard Creation
